Fractional & Interim Search Leadership
Search leadership, without the headcount
We embed senior search leaders into your team — fractional when you need ongoing direction, interim when you need cover now. SEO and paid search, run as one.
What we do
Two ways to plug us in
Same senior operators, two engagement models. Both cover the full search picture — organic and paid.
Ongoing · 1–3 days a week
Fractional
A senior Head of Search inside your team for a fraction of the cost of the hire. We set the strategy, run the roadmap, and manage the channel — for as long as it's useful.
- Own SEO & paid search strategy end to end
- Direct in-house marketers, agencies, and freelancers
- Board-ready reporting on the numbers that matter
- Hiring support when you're ready to build in-house
Best forTeams that need senior search direction but can't justify a full-time hire.
Fixed term · Full cover
Interim
Your Head of Search left, or the seat isn't filled yet. We step in fast, keep the channel moving, and hand over cleanly — to your new hire, or to us on a fractional basis.
- Full ownership of the search function from week one
- Stabilise agencies, budgets, and in-flight campaigns
- Protect performance through the transition
- Structured handover and documentation
Best forTeams mid-hire, mid-restructure, or mid-leave that can't let search drift.
How we work
Diagnose. Embed. Compound.
01
Diagnose
A short, sharp audit of your search performance, team, agencies, and pipeline. You get a clear read on what's working, what isn't, and what it's worth.
02
Embed
We join your standups, own the roadmap, and direct the people already doing the work. No handoffs, no account managers — a leader inside the team.
03
Compound
Search rewards consistency. We build the systems, content engine, and reporting cadence that keep results climbing after we step back.
What clients say about AJ
Mark FiskePartner, Marketing & Digital Transformation @ H.I.G. Capital
"We recommend AJ to each company in our portfolio interested in SEO."
Greg WhittmannSVP, Operations @ Resolute Digital
"I was fortunate to work side by side with AJ for 2 years, collaborating on hundreds of search and analytics projects... Given his technical background and passion for SEO, I'd place AJ in the top ten SEOs in the US."
Bob LaBargeDirector of Digital Marketing and Corporate Communications @ Three Oaks Hospice
"With AJ, you don't get someone who's just helping you tick boxes. You get outside-the-box thinking, alignment with business goals, and expertise across disciplines, real strategy, and a plan that enables teams to actually take action."
Dan SavageCEO @ MachineTrader.io
"AJ is an SEO guy's SEO... AJ challenges everything and never assumes anything."
Meredith RosenbloomVice President II, Growth Marketing @ Zola
"AJ's SEO advice was clear and focused on long term growth aligned with our business goals."
Sean Patrick CoonExperience Design & Research @ PrescriberPoint
"AJ's experience is deep, yet wide, as he is a strong advocate of best practice information architecture and site usability, which provides a solid foundation for SEO performance."
Mark FiskePartner, Marketing & Digital Transformation @ H.I.G. Capital
"We recommend AJ to each company in our portfolio interested in SEO."
Greg WhittmannSVP, Operations @ Resolute Digital
"I was fortunate to work side by side with AJ for 2 years, collaborating on hundreds of search and analytics projects... Given his technical background and passion for SEO, I'd place AJ in the top ten SEOs in the US."
Bob LaBargeDirector of Digital Marketing and Corporate Communications @ Three Oaks Hospice
"With AJ, you don't get someone who's just helping you tick boxes. You get outside-the-box thinking, alignment with business goals, and expertise across disciplines, real strategy, and a plan that enables teams to actually take action."
Dan SavageCEO @ MachineTrader.io
"AJ is an SEO guy's SEO... AJ challenges everything and never assumes anything."
Meredith RosenbloomVice President II, Growth Marketing @ Zola
"AJ's SEO advice was clear and focused on long term growth aligned with our business goals."
Sean Patrick CoonExperience Design & Research @ PrescriberPoint
"AJ's experience is deep, yet wide, as he is a strong advocate of best practice information architecture and site usability, which provides a solid foundation for SEO performance."
"
Search is the rare channel that compounds. The work you fund this quarter is still paying you back in three years — if someone senior is steering it.
The Total Search point of view